Ayo Maff – “Prince of the Streets” Album & “Panic” single
Supported the promotional rollout for Ayo Maff through community engagement and digital advertising, building anticipation for his debut album Prince of the Streets and driving awareness for the single Panic.
The strategy focused on combining performance-driven digital ads with traditional media placements to ensure widespread reach across key urban locations.
Client: Ayo Maff
(Artist-Focused Campaigns)
Industry:Music label / Entertainment
Duration: 2024-2025
Key Deliverables
- Organized and managed a Twitter/X Spaces listening and discussion session ahead of the Prince of the Streets album release, attracting 1,000+ live listeners.
* Executed a Snapchat advertising campaign for the single “Panic”, delivering 4M+ impressions.
* Coordinated digital campaign activities to increase audience engagement and release visibility.
Result
- * Generated 4M+ Snapchat impressions for Panic.
* Engaged 1,000+ listeners through the Twitter/X Spaces activation.
* Increased awareness and anticipation for the Prince of the Streets album rollout. - Outdoor Advertising (Shuttle Bus Campaigns)
