Ayo Maff – “Prince of the Streets” Album & “Panic” single
Led the digital advertising, media placement, influencer activation, PR, and audience engagement strategy for the release of Barryster Volume 2 EP, featuring Bella Shmurda, Blaqbonez, Reekado Banks, and other notable artists.
Developed and executed a multi-channel promotional campaign designed to maximize awareness, audience engagement, and streaming performance ahead of and following the release of Barryster Volume 2. The campaign combined paid advertising, influencer marketing, outdoor advertising, radio promotion, social media activation, and digital PR to drive nationwide visibility.
Client: Barry Jhay
(Artist-Focused Campaigns)
Industry:Music label / Entertainment
Duration: W months
Key Deliverables
- * Executed Snapchat advertising campaign, delivering over 3 million impressions.
* Managed YouTube advertising, generating 200,000+ video views.
* Deployed Meta (Facebook & Instagram) advertising to support audience reach and engagement.
* Secured LED billboard placement along Admiralty Way, Lekki for premium outdoor visibility.
* Coordinated shuttle bus advertising across 300+ buses operating from five major parks in Lagos.
* Executed a Twitter/X trend campaign, successfully driving the keyword “Barryster Volume 2 EP” to trend on the Nigerian trend table for approximately 8 hours.
* Activated TikTok creators, including Boy Alone, Mateen, and Lymar, to expand campaign reach and audience engagement.
* Coordinated digital PR placements across leading entertainment platforms, including Tunde Ednut, GossipMill, Instablog9ja, Wahala Network, and NotJustOk.
* Facilitated radio promotion across Beat FM, Soundcity Radio, City FM, and Cool FM.
* Distributed official press releases through 49th Street, Album Talks, and WeTalkSound.
Result
- * Generated 3M+ Snapchat impressions.
* Achieved 200K+ YouTube ad views.
* Secured nationwide exposure through outdoor advertising, influencer marketing, radio, and digital media.
* Successfully trended “Barryster Volume 2 EP” on the Nigerian X (Twitter) trend table for 8 hours.
* Delivered extensive media coverage across leading Nigerian entertainment blogs and music publications.
