oSHAMO – 2024 Campaigns
Led promotional campaigns for Life of The Party, oSHA-PIANO, Alaska, First of My Kind EP, and Super Fuji (GOBE), combining digital marketing, social media activations, influencer campaigns, and outdoor advertising to drive awareness and streaming growth.
Client: Oshamo
(Artist-Focused Campaigns)
Industry:Music label / Entertainment
Duration: 2024
Key Deliverables
- * Twitter/X campaign activation for multiple releases
* TikTok influencer activation for Super Fuji (GOBE)
* BRT bus advertising across key routes in the outskirts of Lagos
* Digital audience engagement and release promotion
Result
- * Life of The Party surpassed 3.5 million Spotify streams.
* Super Fuji (GOBE) generated 300K+ TikTok videos and 6M+ streams.
* Expanded audience reach through coordinated digital and outdoor marketing campaigns.
