Barry Jhay

BARYSTER Vol. 1 (Deluxe) – Barry Jhay

To support the release of BARYSTER Vol. 1 (Deluxe), Soundsphere Promotions executed a multi-channel promotional campaign designed to increase awareness, drive streams, and strengthen audience engagement across digital, broadcast, and outdoor touchpoints.

The strategy focused on combining performance-driven digital ads with traditional media placements to ensure widespread reach across key urban locations.

Client: Barry Jhay

Industry:Music & Entertainment

Duration: 1 month

Target Locations: Lagos Island, Ikorodu, Yaba, Ikeja, Lekki

Campaign Objectives

Increase visibility and awareness for BARYSTER Vol. 1 (Deluxe)
Drive traffic and engagement across streaming platforms
Expand audience reach across digital, radio, and physical environments
Reinforce brand presence during the project’s release window

Services Provided

YouTube Ads Campaign Management
TikTok Ads & Influencer-Driven Campaign Activation
Radio Airplay Activation
Press Releases & Online Media Publications
Outdoor Advertising (Shuttle Bus Campaigns)

Strategy & Execution

YouTube Ads Campaign:
Targeted video ads were deployed to drive awareness and increase engagement around the project across relevant music and lifestyle audiences.
TikTok Campaign Activation:
Strategic TikTok promotions were executed to spark organic engagement, amplify reach, and encourage content discovery within Gen-Z and millennial demographics.
Radio Airplay:
Selected radio stations were activated to support mainstream visibility and reinforce recall through consistent rotations.
Press & Online Publications:
Press releases and digital publications were secured to strengthen credibility and provide editorial coverage across music and entertainment platforms.
Shuttle Bus Advertising:
Branded shuttle bus ads were deployed across major Lagos routes, creating high-frequency physical exposure in high-traffic areas.